Kayden brings a wealth of digital expertise to the Vanguard team. His background covers all things digital marketing – PPC advertising, search engine optimization, website strategy and UX, email marketing, social media and CRM integration - to name a few. His ability to leverage these digital platforms, combined with data and analytics, provides our team and clients with the insights necessary to evaluate campaigns objectively and understand the true results of their investments.
A West Michigan native, Kayden spent two years at the University of Wisconsin – Madison, before he ended up back in the mitten. He graduated from GVSU, with degrees in both marketing and accounting. Since then, he has worked with in-house marketing teams and communications agencies throughout West Michigan.
When Kayden’s not serving up digital strategies and websites, he can be found attending a board meeting, enjoying live music or spending time on a variety of different hobbies. He currently serves as the OutPro Council Chair with the Grand Rapids Chamber of Commerce and the Marketing Chair for the Grand Rapids Pride Center. Kayden has written for various publications, including the Grand Rapids Business Journal.