When it comes down to it, videos reach more people. Research even shows that customers are 85% more likely to purchase a product after watching a video about it. So, how do you make these amazing videos that can help your business? It’s not as hard as you may think. Here’s what you’ll need.

Tell us about your role at Vanguard

I am currently the digital media manager here at Vanguard, so I work on a variety of project for our clients in the digital realm. This includes shooting and editing video, creating motion graphics, producing radio ads, designing logos and websites, and more. I am also the podcast producer, so I record, edit and upload all of our podcas...

Is it pronounced “gif” or “jif”? That is the question.

GIFs are a worldwide phenomenon that have taken social media platforms by storm. Some of the most popular GIFs contain characters like Spongebob Squarepants and Homer Simpson or celebrities like Michael Jackson and Oprah Winfrey. There are even GIFs of former President Obama. However, many people don’t realize that GI...

Growing up I always heard, “If you love what you do, you’ll never work a day in your life.” But in reality, when you work in your passion, your passion can occasionally start to feel like work.

As an artist — in my personal life and as digital media director for Vanguard — I have definitely hit this creative wall before. The good news? There is a solution: get inspired!


In 2018, approximately 128 million Americans listened to podcasts, with 48 million listening weekly, according to the Infinite Dial Study conducted by Edison Research and Triton Digital. With this surge in podcast popularity, many organizations are thinking about entering the podcast world. The good news is starting a podcast doesn't have to be complicated, stressful...

Please reload

Featured Posts

The Fierce Urgency of Now

June 5, 2020

Please reload

Recent Posts
Please reload


© 2020 Vanguard Public Affairs

Lansing, MI