As Senior Communications Manager, I work with clients to convey their message in a variety of ways. From writing blogs and creating social media ads to drafting press releases and pitching stories to the media, I do a little bit of everything to get the results our clients want.
It takes right around an hour to get from Grand Rapids to Lansing, and I make that drive every day getting to work. It’s also at least 60 minutes that I’m away from my computer and not regularly checking my phone -- but that doesn’t mean that hour can’t be productive.
I always try to get the most out of my morning commute in order to start my day off right. Here are some...
Spin doctor. If you work in the world of public relations, you’ve definitely heard the term. Professionals in our industry are often referred to as such because they spin or even hide the truth. This notion has been even further complicated by the current era of “fake news” and misinformation.
While it’s unfortunate that certain high-profile individuals and cases have all...
This year, Vanguard has welcomed many new members to our team. In order to find the best candidates, we sifted through countless resumes and conducted numerous interviews. Those who were hired were able to separate themselves from a crowd of qualified applicants. Here are a few things you can do to make yourself stand out as well:
What HBO’s “Succession” reminded me about “punching up”