Describe your role at Vanguard As a communications manager, my daily scope of work includes a great deal of writing. From press releases and advisories to mass emails and social media copy, I spend most of my day creating written content for our clients.

Humans are creatures of habit; we don’t like change. As much as this is true, it doesn’t bode well for communications professionals to fight the system and refuse change. We have to be on top of our game at all times, and this includes our knowledge of AP style.

Here are a few recent changes to the Stylebook you should be aware of when writing your next press release:

Hyph...

Five hundred million Tweets are sent each day. That’s 5,787 tweets every second. To some, take a small business for example, these numbers may seem intimidating. As a communications professional, I’m here to tell you with the proper tools and tactics (and a little bit of creativity) your page can become a success.

Here are a few Twitter best practices to keep in mind:

Set...

It may come as no surprise to hear Facebook is the world’s third most-visited website. We use it to stay up on current news, learn about local events and businesses, keep in touch with family and friends, shop, trade with neighbors and more. With 66 percent of monthly users logging onto the app or website daily, it’s critical for a business to have a strong Facebook pres...

The Oxford Comma is often the center of workplace banter, especially for those of us in the communications field. Why is that?

If you studied public relations in college like I did, the AP style of writing was likely driven into your head until you couldn’t think straight. All of my professors in the PR department knocked points off assignments if an Oxford comma was used...

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Staff Spotlight: Kayden Grinwis

September 16, 2019

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