When it comes down to it, videos reach more people. Research even shows that customers are 85% more likely to purchase a product after watching a video about it. So, how do you make these amazing videos that can help your business? It’s not as hard as you may think. Here’s what you’ll need.

Tell us about your role at Vanguard

I am currently the digital media manager here at Vanguard, so I work on a variety of project for our clients in the digital realm. This includes shooting and editing video, creating motion graphics, producing radio ads, designing logos and websites, and more. I am also the podcast producer, so I record, edit and upload all of our podcas...

Is it pronounced “gif” or “jif”? That is the question.

GIFs are a worldwide phenomenon that have taken social media platforms by storm. Some of the most popular GIFs contain characters like Spongebob Squarepants and Homer Simpson or celebrities like Michael Jackson and Oprah Winfrey. There are even GIFs of former President Obama. However, many people don’t realize that GI...

It takes right around an hour to get from Grand Rapids to Lansing, and I make that drive every day getting to work. It’s also at least 60 minutes that I’m away from my computer and not regularly checking my phone -- but that doesn’t mean that hour can’t be productive.

I always try to get the most out of my morning commute in order to start my day off right. Here are some...

Growing up I always heard, “If you love what you do, you’ll never work a day in your life.” But in reality, when you work in your passion, your passion can occasionally start to feel like work.

As an artist — in my personal life and as digital media director for Vanguard — I have definitely hit this creative wall before. The good news? There is a solution: get inspired!

He...

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Staff Spotlight: Kayden Grinwis

September 16, 2019

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