You may not be ready for election-related TV ads, political “spam” all over your Facebook feed or the amount of political literature that’s about to hit your mailbox – but I am! As the Creative Director for Vanguard Public Affairs, I revel in all things design, especially when it comes to political races.
It’s a funny word, isn’t it? Ty•pog•raphy is defined as the style and appearance of printed material. But typography is more than that.
Typography has the power to capture attention, instill emotion and reinforce a brand’s message. It takes careful consideration when choosing a font for a logo, website or print collateral. Typography should never, ever be an afterthought.
What HBO’s “Succession” reminded me about “punching up”