November 14, 2019

We live in a time of triggers. It’s the name of a new book from a member of probably the triggery-est family in the country. It made things a little awkward at Northwestern. And it seems like it’s always a trending topic on Twitter.

Stories about “angry” Elizabeth Warren? Trigger. Photos of people holding “Women for Trump” signs? Trig. Ger. Commentary by former White Hous...

Five hundred million Tweets are sent each day. That’s 5,787 tweets every second. To some, take a small business for example, these numbers may seem intimidating. As a communications professional, I’m here to tell you with the proper tools and tactics (and a little bit of creativity) your page can become a success.

Here are a few Twitter best practices to keep in mind:

Set...

It may come as no surprise to hear Facebook is the world’s third most-visited website. We use it to stay up on current news, learn about local events and businesses, keep in touch with family and friends, shop, trade with neighbors and more. With 66 percent of monthly users logging onto the app or website daily, it’s critical for a business to have a strong Facebook pres...

Spin doctor. If you work in the world of public relations, you’ve definitely heard the term. Professionals in our industry are often referred to as such because they spin or even hide the truth. This notion has been even further complicated by the current era of “fake news” and misinformation.

While it’s unfortunate that certain high-profile individuals and cases have all...

Despite billions of users worldwide and random verified accounts popping up left and right, it’s important to remember that savvy and effective social media use is indeed a skill. The fact is, nearly everyone Tweets, but not everyone does it with poise. If you want to up your Twitter game and impress clients, follows these three tips to sharpen your live-tweeting skills.

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