Five hundred million Tweets are sent each day. That’s 5,787 tweets every second. To some, take a small business for example, these numbers may seem intimidating. As a communications professional, I’m here to tell you with the proper tools and tactics (and a little bit of creativity) your page can become a success.

Here are a few Twitter best practices to keep in mind:

Set...

Despite billions of users worldwide and random verified accounts popping up left and right, it’s important to remember that savvy and effective social media use is indeed a skill. The fact is, nearly everyone Tweets, but not everyone does it with poise. If you want to up your Twitter game and impress clients, follows these three tips to sharpen your live-tweeting skills.

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