It’s a funny word, isn’t it? Ty•pog•raphy is defined as the style and appearance of printed material. But typography is more than that.

Typography has the power to capture attention, instill emotion and reinforce a brand’s message. It takes careful consideration when choosing a font for a logo, website or print collateral. Typography should never, ever be an afterthought.

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January 6, 2017

Your first idea is rarely your best idea. If you’re designing professionally, you have a responsibility to produce original creative work. The first ideas that pop into your head are not original.

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