Vanguard Public Affairs – a full-service strategic communications and marketing firm headquartered in Lansing – announced today the promotion of Ashlea Phenicie to Senior Digital Media Manager.
“I am thrilled that Ashlea has grown into an integral and trusted member of the Vanguard family very quickly,” said Vanguard President and CEO TJ Bucholz. “Her ability to capture our clients’ visions has impressed veteran political candidates and non-profit leaders alike. She is a force to be reckoned with on the public relations stage in this state early in her career, and the sky is the limit for her professionally.”
Since her hire in 2015, Phenicie has continued to impress political and non-profit clients alike with her dazzling skills in the digital realm, creating professional videos, infographics, graphic design work and social media platforms that compel action.
Phenicie, 22, is a December 2015 Magna Cum Laude from Central Michigan University, where she majored in integrative public relations and minored in media design production and technology.
Despite her young age, Ashlea has a wide range of experiences. Ashlea opened a photography business during her sophomore year of high school and continues to provide photography services to high school seniors, families and couples. She also has experience working with non-profits, financial institutions and political groups.
Vanguard also has hired two associate candidates for the fall semester. Tess Francke and Donquiel Lott are seniors majoring in communications at Central Michigan University. Francke – a resident of Royal Oak – assists with writing projects, while Lott – a resident of Flint – develops social media posts for Vanguard clients.
Phenicie’s promotion and the associate hires continue Vanguard’s growth into becoming one of the state’s most influential communications and public relations firms. The 12-person Vanguard team currently represents 16 clients in four states, including Michigan, Texas, California, and Florida, ranging from education, financial services, energy, law firms, social justice, transportation, and campaigns and elections.
In 2015, Vanguard established a strategic partnership with 834 Design & Marketing, an award-winning integrated communications agency based in Grand Rapids, providing content marketing, communications, public relations, social media, web site design, and special event counsel.
In recent months, Vanguard has continued to grow, adding veteran media professionals such as long-time journalist and public relations veteran Andrew Heller, and former MLive executive Jen Eyer. Heller and Eyer serve as Vanguard Vice Presidents.