Millennials set trends, impact brands’ advertising decisions and understand how social media works. They are the primary target market and influence not only their peers but the many generations around them. Staying relevant to millennials is important to most business’ success. Here are a few expert tips on how to be effective at marketing to this generation online:
Find your voice
As a communications professional, it is important to understand the different tones each social media platform possesses. Facebook can be used to convey longer messages, strike up conversations and share important information with various demographics of people. Twitter is for more short, quick-witted and personable content. Understanding these differences will help you create optimal posts and gain the most impressions.
Create a positive brand I.D.
As much as social media is for marketing your brand, it is also a useful and effective tool for others to communicate with each other. A good way to create this productive environment is making a space for customers to publically review your brand. Millennials in particular depend on company or product ratings when making purchasing decisions. Millennials are always looking for brands they can trust.
It’s important to make your brand stand out. Creativeness and innovation is applauded by millennials. The more unique your content, the more likely your audience is to share it.
Make a user-friendly website
Although your social media should be engaging to millennials, having a solid website is really the cherry on top. Your website should be clean, eye-catching and easy to use. If a few years have gone by, evaluate your website to make sure it’s still fits with current trends. If not, it’s time to update.