Videos – we all watch them or at least see them on a daily basis. The social media realm is flooded with videos. According to the Comscore Online Video Ranking of 2011, 85% of Americans say they love watching videos online and, according to the 2018 Invodo Video Reports, 92% of mobile video watchers share videos with other.
When it comes down to it, videos reach more people. Research even shows that customers are 85% more likely to purchase a product after watching a video about it. So, how do you make these amazing videos that can help your business? It’s not as hard as you may think. Here’s what you’ll need:
1. A good camera
A high-quality camera is the most important thing that any videographer needs. Video quality is not something that you should compromise on. At Vanguard we use a Canon EOS rebel T3i, but some other popular options are the Nikon D3300, the Canon EOS rebel T5, the Sony A7R ii, the Canon G7 X Mark II and the Panasonic Lumix FZ80.
2. A good microphone
A good microphone is very important, especially if you are looking to do interview style videos. There are two types of microphone you will want to have. A general boom microphone for an event setting and a lapel microphone for individual interviews. As a boom, we use a Rode VideoMic On-Camera Microphone, but you could also use the Azden SMX-30 or the Sennheiser MKE 400. For a lapel microphone, we use the Comica CVM-D02 Dual-head Lavalier Microphone. The Movo WMIC50 2.4GHz Wireless Lavalier Microphone and the Sennheiser ME 2 Microphone are also popular options. You will just want to make sure whatever microphone you choose works well with your camera.
Lighting can make or break a video. You’re going to want to make sure you have a reliable source of lighting you can bring to any video shoot. We use the Neewer RL-12 LED Ring Light 14", but the ESDDI 20"X28" Softbox Light is also a very good option.
4. Video editing software
Video editing software is essential, but that doesn’t mean it has to cost a lot. Blender, Shotcut and HitFilm Express are free video editing programs available on Mac and Windows. iMovie is also free and comes downloaded on all Apple devices. If you are a user of the Adobe Creative Cloud, Adobe Premiere and Adobe After Effects may also be an option for you.